All providers of premium rate services (any service that charges the end users for interaction) is regulated by a governing body called PhonePayPlus.org.uk
| Download Current Code of Practice (11th Edition) | ||
| Download Code of Parctice (12th Edition) that comes into effect on 1st September 2011 |
There are a number of things you should know before you begin with premium rate services.
| Anyone who provides a premium rate service must abide by the code of practice | ||
| If you manage your own service and have significant control over it you must register as a level 2 operator | ||
| If your annual income will/does exceed £5000pa you will be required to also pay a yearly fee to PPP | ||
| If you only advertise a service and your annual income is <£5000pa you may not need to register | ||
| Textvertising will in all cases make sure whatever service your provide complies before you begin marketing it | ||
| If your service is quite unique we will liase with PPP on your behalf to ensure your service complies | ||
| If any service (active or starting soon) ends on or before 31/8/2011 you will not need to register | ||
All providers of premium rate services are also regulated by O2 (and shortly other networks).
| Download 02 Standards Booklet |
In addition to the PPP requirements on compliance O2 (and other networks will follow shortly) have introduced fines for non compliance. O2's compliance requirements echo those of PPP, but may differ and you are committed to ensure your service complies with BOTH.
As this only affects O2 traffic at present, a complaint from an end user from O2 will be dealt with by O2 and dealt with according to the Yellow and Red card system. A breach of their code will result in an immediate fine and this may or may not be escalated to PPP as they see fit.
| O2 can immediately fine you for failure to comply with their compliance advice | ||
| O2 are operating this system ALONGSIDE PPP - not in replacement of | ||
| O2 may see fit to raise a complaint with PPP in addition to their findings or fines | ||
| Other networks are following suit very soon | ||
| Textvertising will in all cases make sure whatever service your provide complies before you begin marketing it | ||
| If your service is quite unique we will liase with PPP on your behalf to ensure your service complies | ||
In all cases we do our best to ensure that you (the client) does everything possible to comply but we accept some clients change their terms and conditions, marketing materials and marketing medium from time to time. Changes you make can significantly change whether your service still complies. We recommend before making any live changes you liase with Textvertising or PPP immediately.
Another route for problems is Facebook and social networking sites. Many users of these sites echo information on how to participate with Premium Services but fail to include the required costs, helpline and other vital information that is required. We remind you that you are FULLY RESPONSIBLE for ensuring any information shared is given the same care and attention as your own services to ensure compliance exists.
We recommend you call us on 0845 27 82055 to discuss your requirements so we can give you the best solution for your needs.
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